CANADA GOOSE OVERVIEW
EXPANSION
Under Reiss, the brand finally hopped across the pond from Toronto to Stockholm. It wasn't long before the rest of the continent jumped on the bandwagon. With strongholds in both Canada and Europe, Reiss set their sights on the American market.
ENTERTAINMENT
By 2004, the brand had become the uniform of a new demographic: film crews. From here the transition from behind the lens to in front of it was only a matter of time. Canada Goose made its true Hollywood debut on the back of Nicholas Cage in the laughable cult classic, National Treasure.
POP CULTURE
The brand strategically sponsored cold-weather film festivals, including Sundance and the Berlin Film Festival. In 2013, model Kate Upton appeared on the cover of Sports Illustrated, draped in a Canada Goose Parka (and not much else).
REDEFINING LUXURY
Canada Goose Sale has had its fair share of good market timing. In the early-2000s, the nouveau riche had begun to redefine luxury in a way that elevated function over form. Canada Goose wasn't just a fancy name; it was a promise of exceptional craftsmanship and lifestyle enhancement.
CONTINUED GROWTH
As the company continued to scale rapidly, they needed a capital injection. That's when Reiss sold the majority of his shares to the American private investment firm, Bain Capital. This enabled Canada Goose to boost production across Toronto and Winnipeg.
In 2016, still riding their tidal wave of mainstream success, Canada Goose opened its flagship store in Toronto, in addition to a second location in New York City. A year later, they went public.
Today, the company is still recovering from market losses related to the COVID-19 pandemic; however, they're still going strong. And, if the past is any indicator of the future, we can expect new and exciting things from the iconic brand just beyond the horizon.
